Meredith College’s fourth annual Make It Count for Meredith Giving Day exceeded its $400,000 fundraising goal by more than $130,000. Donors gave a total of $536,877 in 24 hours on February 26, 2019.
After the initial monetary goal was met by 7 p.m., the focus turned to exceeding the goal and to reaching the goal to have 1,891 donors in honor of the College’s founding in 1891. By midnight, 2,123 donors helped push the day’s giving to 134% of the initial goal.
Various matching gift challenges throughout the day from President Jo Allen, the Board of Trustees, Meredith parents, the Alumnae Association Board of Directors, the Young Alumnae Board, and other alumnae helped motivate donors to give. A daylong competition between the Odd and Even classes showed the competitive spirit of Meredith as well.
Facebook Live broadcasts featuring President Allen, alumnae, faculty, and staff kept the social media audience engaged.
In a 10 p.m. Facebook Live broadcast, President Allen announced that giving had reached $500,000, and praised the Meredith tradition of giving back.
“What we are so very proud of is that all of you recognize how powerful it is to make an investment in Meredith College, in our students, and in the high quality education that we offer,” Allen said.
Donors were asked to honor a strong woman in their life with a gift and were able to designate where they wanted their gift to make an impact. Donors were encouraged throughout the day to post their photos using #MakeItCount4MC to create awareness of the giving campaign and to promote why giving to Meredith was so important.
Visit meredith.edu/makeitcount4mc to view final totals by class and state.
The Meredith Fund, who organized the event, is thankful to all the donors who contributed and designated their gifts to make a difference.
Celebrating Beyond Strong
On the day after Giving Day, the College celebrated its Founders’ Day, and unveiled the total raised through Beyond Strong | The Campaign for Meredith. The largest fundraising campaign in the history of Meredith College raised more than $90 million from July 1, 2012 through December 2018. Learn more about the impact of Beyond Strong | The Campaign for Meredith